United Kingdom - January 23, 2006: British supermarkets will never be the same now that the sale of such brand of products is unleashed. Supermarket chain Asda, one of the biggest in the country has announced that will start to sell sex toys, and accessories for masturbation (particularly vibrators) on their 300 stores spread across the U.K.
Accordingly to the marketing manager for the healthcare and pharmaceuticals division, this decision is more of a response to a demand from customers than a modernization in the habitual sale practices of the supermarket business. He also says that it's a sign of times, now that sexual attitudes have changed so dramatically.
The demand for sexual toys in supermarket shows that both men and women seek to buy those accessories in a more comfortable and usual place, more than entering a flashy and overrated environment of a sex shop. However, the supermarket chain also announced that such products will be discretely packaged, to avoid other customers to feel offended.